In 2005, Bob Brotchie, a British paramedic developed a system called ICE (In Case of Emergency) to help medical professionals locate emergency contacts for injured patients unable to communicate their information.
All cell phone owners (including those with the fashionable iPhone) can initiate ICE by putting a contact in their address book labeled: ICE (followed by a dash and the name and relationship of the contact listed.) For instance, Phill Shiller, Apple's VP World Wide Marketing, might have an ICE contact in his iPhone that would look like this:
ICE--Steve Jobs--My Boss
We here at iPhonePOV sincerly hope our readers will never need something like ICE, but if you do, you'll be glad you have it.