iPlan For iPhone?

Boy Genius Report is claiming they know the data plan/pricing for the iPhone. Here's what they have to say:

No, we're not kidding. Although iPlan might simply be used internally to refer to the Apple iPhone data plan, this streak of info came from a pretty high up source of ours, and it looks to be accurate. The iPhone data plan will be around $34.99-$44.99 and feature unlimited data, and either 2000 text messages, or unlimited text messages (we still have not confirmed which, but unlimited text messages would be awesome).